Thursday, October 8, 2015

Developing Sense of Place through Travel Experiences and Online Information



My research focuses on the motivating factors behind travel choices, including destination, mode and path choices, with an emphasis on non-motorized sustainable modes. Trained as a civil engineer, my work bridges the gap between engineering design and behavior by understanding the interrelationships between the built environment and travel, including destination choices.

With respect to sense of place, my attention is on two contributing factors: (i) how our journey to destinations and spatial mobility affect our perception of place and (ii) how the internet or online reputation of locations compliments or detracts from this perception. The overarching vision of this work is that non-motorized travel improves sense of place by exposing travelers to their environments. Given the pervasiveness of mobile information and communication technologies (ICT), online reputation of locations may further adjust this perception of sense of place.


I currently have an ongoing funded project looking at the link between (i) non-motorized travel access; (ii) online reputation and (iii) sense of place. The study focuses on three sites in Rochester: (a) Public Market; (b) East End and (c) College Town. Intercept surveys are conducted at each of these sites, collecting attitudinal and travel access information from site visitors. Additionally, a built environment audit is used to characterize the design attributes of each location. Finally, online sites that collect feedback from users, such as Yelp, TripAdvisor and Twitter are data-mined to provide sense of place metrics for each site. An analysis of all three sources of information is conducted to characterize the interrelationships. 

                                                                     Public Market

East End


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